I just finished reading two articles, one posted from Facebook, “The Three Types of Relationship Every Creative Person Needs.”
and another, “Art Marketing Secrets, Want To sell Your Art? Build A Community”
I am in the process of reading, The Tipping Point by Malcolm Gladwell and learning about the archetypes, Maven, Salesperson and Connector and how they influence social and behavioral changes.
What do these articles and book have in common and why am I suggesting you read them? It’s because the information in them emphasizes the importance of connections.
The types of connections described in each article support the artistic endeavors of the artist in different ways. One type will help establish their professional and public identity, another will promote sales and legitimacy and another will support and encourage their interpersonal and creative direction.
#1. In “The Three Types of Relationships Every Creative Person Needs,” we see the importance of sharing art. First, the author points out where you live and the art scene available there makes a tremendous difference is promoting your work. Secondly, there is a mutual benefit gained when like-minded people gather together to exchange information and network. Finally, by establishing an art community, artists can share their ideas, brainstorm, commiserate, critique and encourage each other.
#2. In the post, “Want To Sell Your Art? Build a Community,” the author mentions,
Another Name for a Community is a Market…
from an audio book, “The Ultimate Anti Career Guide” by Rick Jarow. To borrow from the previous article, establishing an art community supports your art and the artists within that group, but in addition, it will also become your market. That’s where you know who likes your work, what is good about your work, what works or doesn’t and subsequently, who will support it. The connections you form, add to, and expand upon and continue to review, will be the market that provides for you. In return you will provide them with your creativity.
In The Tipping Point, I recognized the three archetypes that are in every successful art community and in every successful artist’s public life. The Maven is the character who has a wealth of information about not just art, but other people, places and things. The Salesperson is the one who knows how to negotiate on your behalf, and the Connector is the one who knows a lot of people, and likes to bring them together.
These articles demonstrate how connections within the artists’ community build marketing potential. They describe relationships in which the artist can thrive by considering their local art scene, networking and community. Then, they describe how three character types can promote change within their community.
The artists by sharing their art provide creative experiences that enrich and engage their community and the public.
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